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The key responsibility for McNealy ART in the last 7 years has been to create a center of excellence for global consumer trend insights and futuring mindset that can support and inform design, strategy, business and marketing functions for an international audience.

We explore global trends in social, technological, economic, environmental and political arenas to anticipate and understand the forces that will shape consumer values, attitudes and behaviors. We also have extensive experience in identifying consumer trends and developing consumer insights by developing future scenarios to test the robustness of current strategies across the enterprise.

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